James Sainsbury
Joint Managing Director
James joined Criteria in February 2000 and became Joint Managing director in October 2008. James oversees the project management teams and ensures compliance procedures are followed. He is a member of the Association for Qualitative Research, an affiliate member of the Market Research Society and participates in expert panels for the AQR Field Conference.
We've yet to see James in a bad mood. As he prowls our office he's usually singing away to himself or making someone laugh (but for the right reasons). James' hobbies include, er... prowling the office while singing and making someone laugh.
