What our recruiters say about us

We do our best to be decent people to work for, and treat our nationwide freelance recruiters, and all of our London based telephone recruiters as well as we can. We look after them, and we get that little bit extra.

Below are the experiences of two of our recruiters -

Michelle is a freelance recruiter in Manchester and has helped us free find respondents for almost 12 years.

I’ve worked with loads of research companies over the years but find Criteria the easiest to work for. Their project managers all experience ‘life on the street with a clipboard’ during training, so they understand the pressures of my job. In an industry where there’s often pressure to fill the group “no matter what”, Criteria don’t seem to mind going back to clients and being honest when recruitment is proving difficult.

The job gives me plenty of freedom - as long as I recruit the job on time it’s entirely up to me when I work. This gives me plenty of time to sort my social life!


Adam is an internal recruiter based in our London office and has worked with us since 2004.

I’ve worked in the phone room for the last two years while studying at Westminster University. The work here is varied but if I’m honest the people I work with play a big part in my being here so long. I like that there’s a mix of students like me, ‘resting’ actors and artists, and some older people who want a bit of extra cash.

Most of the phone recruitment takes place in the evenings - roughly from 5pm until 9pm. There are also day time and weekend shifts, so I can usually find something to fit around my hectic schedule.

I like how flexible they are with the hours and I like having the chance to get out of the office from time to time. Some of the jobs occasionally involve face-to-face recruitment, which means approaching people in places like supermarkets or shopping centres and inviting them to take part in the research.


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