WHAT WE DO
Criteria Fieldwork is a dedicated qualitative market research fieldwork agency.
Qualitative Research seeks to give insight into the behaviour and responses of research participants, through in-depth analysis. Our role is to arrange focus groups, interviews, and internet usability testing (among other methodologies) that make this research possible. In short: we get the right people to the right place at the right time.
Not only do we find the right people, but we can also organise venues as well as a range of other logistical and support services. Finding the right people for qualitative market research is often called 'recruitment'' but it shouldn't be confused with recruitment consultancy (!)
For more information about what we do and how we do it, see the Contact us section.