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What we do

Criteria Fieldwork is a dedicated qualitative market research fieldwork agency.

Qualitative Research seeks to give insight into the behaviour and responses of research participants, through in-depth analysis. Our role is to identify, recruit and deliver those participants for focus groups, one to one interviews, internet usability testing and online research exercises (among other methodologies). In short: we get the right people to the right place at the right time.

We operate our own online community with advanced searches ensuring that we can target respondents before we call them. Our community is constantly growing and provides an on-going and reliable source of recruitment as an alternative to the traditional methods of free found recruitment and list recruitment.

We supplement this with skilled, experienced Project Managers, who are experienced recruiting with new, different (and often inspired!) methodologies. We know that in the age of Web 2.0 that people everywhere can, and very often do, have a voice that they are actively trying to share. So, we recruit via blogs, online research and via community message boards to find people with a voice who want to share their ideas. Often these are the people most difficult to find via traditional methods and can only be found through their online presence.

That’s not to say we don’t look to our free found recruiters, who are and always will be a valued part of our business.

Not only do we find the right people, but we can also organise venues as well as a range of other logistical and support services.

For more information about what we do and how we do it, see the Contact us section.

What we do