Delivering fieldwork since 1996

 

Friendly, can-do fieldwork specialists

Recruiting your participants requires a tailored and bespoke approach and we pride ourselves on having the skills and expertise to reach almost any audience. We approach each project with a determination to deliver according to your research schedule and your criteria.

For exceptional participant recruitment and top-quality project management, you've found the perfect place!

Our recruitment toolbox has evolved over years to identify the best participants for your study using the latest techniques. We apply a range of validation methods and treat participants with the utmost respect. With our one-stop-shop approach, you can focus on conducting your research and delivering quality insights.

Their skills and approach are exceptional.

Habie Schwarz

Criteria succeed in recruiting challenging and unheard audiences.

Humankind Research

Join Our Panel

Join our Panel

We offer cash or vouchers for participation, depending on the study, and will reach out if a relevant project is available. As Market Research Society members, we follow their code of conduct.

Services

Services

Our goal is to simplify research recruitment with a 'one-stop-shop' approach. We specialise in sourcing participants while ensuring all screening and validation processes are followed. Explore our services, and if you don't find what you need, please get in touch.

Explore Services

The Criteria Team

The Team

We are fortunate to have an exceptional team at Criteria, each with their own unique skills, experience, and expertise. Explore their biographies to discover how their diverse backgrounds drive our collective success.

Explore the Team

Mission Possible

Founded in 1996, Criteria's mission has always been to deliver the highest standard of qualitative recruitment. 29 years on, we continue to uphold these standards, ensuring impeccable participant recruitment and client satisfaction, with equal respect for both participants and clients.

Honesty, Quality and Fairness

We've grown since 1996, but we work hard to ensure that clients get the quality of service that comes with a smaller company.

Strong working relationships are important to us. We work to develop relationships with everyone, from our clients to our recruiters to the people that supply our offices. We work as partners in all we do.

We take pride in our straight talking and are quick to say when (and why) we don't think a job is realistic, but we won't just say "no" – we work with our clients to provide alternative suggestions and solutions where a recruitment brief isn't feasible. We believe that our honesty and the quality of our recruitment keep our clients coming back.

We are also very proud to have achieved the Fair Payment Code Gold standard award, meaning we treat our suppliers with the greatest respect when working in partnership with them.

Fair Payment Code Gold