Andrew Gavriel

Associate Director

Born and bred in Barnet, and a true North London devotee, Criteria didn't need to do much to lure Andrew to their Angel (previously Hampstead) office, but being offered unlimited cups of tea really did help.

Andrew hasn't strayed far from North London, studying at UCL where he graduated with a degree in Linguistics.

Andrew joined Criteria in 2015 and has specialised in finding harder to reach audiences, including business decision makers, people with lower digital confidence, Foreign Nationals, and people from vulnerable backgrounds such as those living with very specific health conditions, accessibility needs, and in severe financial difficulty, amongst a range of others.

He's also taken the lead on managing Criteria's Government contracts, from procurement to overseeing their successful management, as well as developing Criteria's resources.

Away from market research, Andrew is a lover of all things classic rock and metal, excelling in the most rock and roll instrument of all time, the clarinet. When he's not struggling to speak about himself in third person, Andrew can generally be found suffering – and very occasionally enjoying himself – at the Arsenal.